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Fresh Produce

Driscoll's Grows Superior Strawberries With Glasshouse Harvest

Growing the finest berries requires years of research and commitment.

Driscoll’s patented berry varieties are developed using only natural breeding methods, grown in only the best production areas, and rely on the dedication and collaboration of expert, independent growers. The common goal is to cultivate unbeatable berries, all year round.

From The Netherlands and Morocco, to Portugal and Germany, Driscoll’s top priority is the development of unique berry varieties that deliver superior taste, eye-catching colour, and the longest shelf life.

To guarantee that familiar Driscoll’s sweetness, Driscoll’s follows the sun to places where conditions are optimal, as well as matching the best variety to region to maximise potential.

Glasshouse Strawberries

At this time of the year, Driscoll’s celebrates the glasshouse strawberry harvest in The Netherlands. A project made possible by the Driscoll's® Lusa™, a unique strawberry variety that promises to bring pure joy to the berry consumer.

Large in size and sweet in flavour, these strawberries are known for their beautiful freshness, but what sets this breed apart is their advantageous glasshouse yield curve, and a March to July growing window.

Through extensive breeding programmes, Driscoll’s continuously strives to develop new, high performance berry varieties across the board.

Raspberry, blackberry, blueberry or strawberry, the Driscoll's® Lusa™ is just one of the ways that Driscoll’s successfully meets the high standards of the discerning berry consumer.

© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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