As part of its IMAGINE social-responsibility programme, and with the aim of promoting its devoted teams, who work day in, day out, to provide an exceptional apple, Pink Lady held its first-ever Pink Lady Day on 20 October 2017.
Some 20 producers, packaging stations and European Pink Lady-approved distributors opened their doors to share their expertise.
The voluntary event offered schoolchildren and all regional partners of the Pink Lady sector, including local institutions, administrators, professional organisations, suppliers and journalists, the opportunity to discover the group's devotion to excellence and production, as well as the sector’s sustainable model and values.
An educational tour through the orchards and the packing stations enabled almost 1,000 participants across the three producing countries (France, Spain and Italy) to learn about the care and investment of producers and stations throughout the year.
The event enabled the actors of this unique, just and successful model to demonstrate the high standards and meticulous attention to detail that their profession entails, to guarantee the quality of Pink Lady apples.
This was a great way to launch a season full of promise, with over 178,000 tonnes of Pink Lady apples harvested across Europe, starting on 2 November 2017.
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