Apples: latest news, insights and analysis | ESM Magazine

Autumn Campaign For Marlene Inspires Consumers

Following the awards at the Culinary Experience 2.0 contest comes the multichannel campaign of the 'Daughter of the Alps'.

VOG Consortium Optimistic Despite Projected Fall In EU Apple Volumes

Despite a projected decline in apple production across Europe due to climate change and shifting market demands, the VOG Consortium remains optimistic.

VOG – Home Of Apples Drives The Future Of The Apple Category

Changes are coming thick and fast in the apple category and VOG – Home of apples is playing a leading role in shaping them.

VOG Innovation Corner Offers A 'Breath Of Fresh Air' In Fruit And Vegetables

VOG is increasingly committed to promoting the apple category and enriching the consumer experience in fruit and vegetable departments with innovative and...

Lidl Spain To Source 34,000 Tonnes Of Local Apples, Pears This Year

Lidl Spain plans to source 34,000 tonnes of Spanish apples and pears this year, representing growth of 35% in four years.

VOG Apples Arrive In Latin America

VOG apples are becoming increasingly international.

Continente Combats Food Waste With New Apple Cider Vinegar

Portuguese retailer Continente has launched a new own-brand apple cider vinegar SKU made from apples that do not meet traditional aesthetic standards.

An Apple A Day – VOG’s Hannes Tauber Talks To ESM

ESM met VOG marketing manager Hannes Tauber at the recent Fruit Logistica exhibition in Berlin, to discuss how the consortium is seeking to ensure its 'Hom...