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Fresh Produce

FrieslandCampina Announces Partnership With De Nieuwe Melkboer

Dutch dairy cooperative FrieslandCampina has teamed up with food supplier De Nieuwe Melkboer to develop a local chain for plant-based dairy alternatives.

De Nieuwe Melkboer, an initiative of a FrieslandCampina member, recently launched the first soy-based alternatives for milk and yoghurt from Dutch soil.

FrieslandCampina And De Nieuwe Melkboer Partnership

The partnership will allow De Nieuwe Melkboer to use FrieslandCampina's knowledge and expertise to develop its business further.

De Nieuwe Melkboer was created on the family dairy farm operated by the Grobben family in Enschede, the Netherlands.

For generations, the farm supplied milk to the FrieslandCampina cooperative, and now the youngest members of the family, Bart and Tom Grobben, have announced plans to transform their dairy farm into a plant-based dairy farm.

De Nieuwe Melkboer produces plant-based alternatives for dairy products from locally grown crops.

It has been on the market for a year and a half with a soy drink and plant-based alternative to yoghurt.

'Progressive Agricultural Sector'

Bart and Tom Grobben stated, “The Netherlands has a progressive agricultural sector, and this should also include a local chain for plant-based dairy alternatives. We believe that FrieslandCampina can support us like no other with its knowledge and expertise.”

Elsewhere, Dustin Woodward, managing director of FrieslandCampina Netherlands, said, “As a leading food company with a strong core in dairy, FrieslandCampina always looks at how it can support its members' initiatives, especially if these can create value for its members. The market always comes first: what is the consumer need? De Nieuwe Melkboer responds creatively to two important trends: local and plant-based.

“We are delighted that De Nieuwe Melkboer has its origins at the dairy farm of one of our members and we are happy to support Bart and Tom in realising their dream. We look forward to working with De Nieuwe Melkboer and learning from each other.”

Read More: FrieslandCampina Publishes Climate Plan

© 2022 European Supermarket Magazine – your source for the latest fresh produce news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.

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