Fruit Attraction is going ahead with the planning for the twelfth edition of the event, scheduled for 20 to 22 October 2020.
The organising committee and the entire fruit and vegetable sector is committed to continuing with the project, taking into account that the sector is probably one of the least damaged by the effects of the pandemic.
This year's event will coincide with Flower&Garden Attraction and the new Fresh Food Logistics project.
Fruit Attraction aims to be a part of the solution as the sector faces various challenges due to the pandemic.
The organisers have incorporated new elements into the format of the trade fair to help rebuild international business relations between players in the fruit and vegetable sector.
It aims to act as an instrument of service for the international fruit and vegetable sector, which relies on international business relations.
The trade fair also strives to establish the image of Spain as a fundamental supplier.
This year's event will also allow visitors to attend the event via video calls through the new Fruit Attraction LIVE service.
Buyers and sellers will be able to connect with exhibiting companies on smartphones or laptops and attend B2B e-meetings with fixed or spontaneous agendas.