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Fresh Produce

'G. & P. Bitsakos Aquaculture SA' Rebrands As 'Philosofish'

In 2014, 'G. & P. Bitsakos Aquaculture SA' launched the new 'Philosofish' brand and enshrined its guiding principles in the motto, 'your wellbeing, our philosophy.'

As the company enters a new chapter of its long-standing history, it reaffirmed its commitment to these principles by adopting 'Philosofish' as the new company name.

The move is in line with its commitment to offering the highest standards of quality, freshness, sustainability, and customer satisfaction.

As pioneers in the Greek aquaculture sector, having commenced operations in 1986, the company believes that it has to stay ahead of the times, embrace innovation and new technologies, and be responsive to the changing tastes and preferences of today’s mindful consumers.

The company's recent acquisition of new production units represents a fourfold increase in its total capacity to 16,000 tonnes, positioning it as one of the largest suppliers of high-quality Mediterranean bass and bream.

The company aims to establish itself as a leader in the revival of Greek aquaculture and build towards a modern and sustainable future for the sector.

President of Philosofish, George Momferratos, said, "Some 34 years ago, we established our company based on our love and passion for the sea and fresh fish.

"Today, we carry this tradition forward while incorporating the industry's most innovative techniques, as we endeavour to deliver the best product available to our customers, turning a new leaf in our history and cementing our place at the forefront of the industry for the years to come."

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