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Fresh Produce

Kanzi 'Lives Up To Its Power' At Fruit Logistica

This year, Kanzi® is truly living up to its power.

With its dedicated growers and partners, Kanzi® succeeds in bringing more high quality, super tasty apples to the shelves of a steady growing number of retailers and grocers.

As Dietmar Bahler, the new CEO at Kanzi®’s brand owner GKE, explains, "I’m proud we truly live up to our promise of great quality and taste. And that consumers recognise and love Kanzi® for this!”

Fit With Retail And Consumers

Bahler and his team are looking forward to welcoming visitors to the Kanzi® stand at Fruit Logsitica (Hall 27, Booth D-18) from 5 to 7 February 2020, to discover why more and more consumers are choosing Kanzi® apples.

"Its beautiful red blush, characteristic crispy fresh sweet taste and ‘local for local’ starting point perfectly fit the desires of European consumers," he says.

The variety also offers many advantages to retailers, with its long shelf life an important factor driving high sales.

Pan-European Campaign

To communicate Kanzi’s unique taste, Kanzi® re-launched its pan-European campaign 'The Power of Great Taste', with a range of online/social activities, on-pack activations and tastings and samplings.

Via its its social activities alone, Kanzi® reached more than seven million consumers in just three months. Additionally, Kanzi’s Big Apple activation campaign triggered thousands of consumers to register at the Kanzi website in order to win a Kanzi® trip to the Big Apple.

As well as learning more about the benefits of Kanzi®, visitors to the company's stand at Fruit Logistica can also enter the Apple Matchmaker to discover their own Kanzi® Power or pick a delicious Kanzi® snack from the in-house Kanzi® chef.

Find out more at kanziapple.com.

© 2020 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.

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