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Fresh Produce

Sainsbury's Teams Up With Suppliers For 'Open Farm Sunday'

UK retailer Sainsbury's has teamed up with farmers in eight locations across the country for 'Open Farm Sunday' on 11 June.

The retailer is sponsoring the event as part of its commitment to supporting British farmers, and is encouraging members of the public to visit their local farms this weekend.

These farms, which are located in Cardiff, Lincolnshire, Cambridgeshire, Colchester, Gloucestershire, Somerset, and Dorset, are suppliers of a wide range of produce to Sainsbury's.

Staff members from local stores will running activities on the farms such as scarecrow building and seed planting. Visitors will also be able to sample some of Sainsbury's products.

Field To Fork

“Sainsbury’s has a long heritage supporting British farming and we’re really excited to be sponsoring Open Farm Sunday again," said Beth Hart, head of agriculture and sourcing at Sainsbury's.

"We strive to source as much British produce as possible and we’re really proud to be welcoming customers onto local farms. This year we’ve planned some really fun activities for visitors of all ages and we’ll have colleagues rolling up their sleeves and talking to people about British farming and the journey food takes from field to fork."

Open Farm Sunday is the farming industry's annual open day and aims to provide an opportunity for the public to meet farmers and 'build their knowledge and trust in British farming and food'.

The event is now in its twelfth year and has attracted over 1.8 million visitors across the UK since it began in 2006.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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