UK retailer Morrisons has announced that it has introduced a lean meat box for health-conscious consumers.
The six-kilogram box, priced at £45, will offer 50 portions of chicken, beef, pork, turkey and bacon - all containing less than 5% fat.
It is ideal for families and couples as well as for individuals wanting to bulk buy, Morrisons added.
'Great Value Bulk Box'
Head of food boxes at Morrisons, Tessa Callaghan, explained, ”Many of our customers are thinking about their health and fitness during lockdown.
“So, we wanted to create a great value bulk box which was made from British lean fresh meat and which could be delivered right to their front door.”
The boxes can be ordered online and are delivered the following day or at a chosen date.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
