Healthy Eating Drives UK Grocery Growth In 2017: Nielsen
Healthy eating was a major trend in the UK grocery market in 2017, with fresh fruit and free-from being two of the fastest-growing categories, according to a study by Nielsen.
UK shoppers spent £176.4 million more on fresh fruit this year than in 2016 (+3.8%), while sales of free-from products, such as items without gluten or dairy, rose by £146.6 million (+18.7%).
Drinks were another key driver of growth during the year, with increases seen in sales of spirits (+3.8%), sparkling wine (+10.7%), and ale and stout (+6%).
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