Healthy Food Options To Boost Eating-Out Trend: IGD
Almost one third (31%) of consumers would eat out more often if healthy options were readily available, according to new research by UK-based grocery research organisation IGD.
'Eating out' and 'eating well' are both rising trends among consumers, with over two in three (67%) eating out at least once a week, and 34% claiming to do so a couple of times a week, according to IGD.
The organisation said that restaurants, cafés and food-to-go businesses should harvest the benefits of both trends by making it easier for customers to choose healthy options while eating out.
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