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German Retailer Kaufland Drops Unilever Products Over Price Rises

Published on Dec 24 2018 9:59 AM in Retail tagged: Trending Posts / Unilever / Kaufland / Price Rises

German Retailer Kaufland Drops Unilever Products Over Price Rises

The German food retailer Kaufland has said that it is dropping Unilever products from its shelves to protest against price increases.

Kaufland, which operates 660 stores in Germany, said that it had tried to reach a solution since May with Unilever but its offers were rejected.

It affects products including Knorr, Lipton and Ben & Jerry's.

Unilever, citing confidential customer relationships, declined to comment.

Market Position

"Unilever, from Kaufland's point of view, seeks to use its formidable market position to influence retailers and optimise its own returns," Kaufland said.

"Due to its corporate responsibility, Kaufland was unable to accept Unilever's demands and had to react," the German retailer said.

Kaufland said that it its decision would also impact its stores in the Czech Republic, Slovakia, Croatia, Poland, Romania and Bulgaria.

Kaufland is part of Germany's Schwarz Gruppe, which is also the owner of discount retailer Lidl.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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