Keeping It 'Real' - Metro Gaining Traction From Refurbished Hypermarkets: Analysis
A little investment can go a long way, as Germany’s Metro AG is discovering when it comes to its Real hypermarket operation.
According to the group’s preliminary sales for the first quarter of its 2017/18 financial year, like-for-like sales at Real were flat (0.0%). Reported sales went down by 0.5%, compared to 4.0% in the same period in 2016/17 – not hugely impressive figures, granted, but considerably better than recent performances.
As Metro pointed out, like-for-like sales at Real were at the same level as the previous year, despite the ‘significantly negative effect of reduced trading days’, with ‘positive developments’ in its non-food categories and a stronger performance from its food categories, despite the ‘highly competitive market’. It also said that its online business, Real.de, posted ‘continued strong growth’.
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