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Packaging And Design

Ardagh Group Designs Limited Edition Bottles For Absolut Vodka

Ardagh Group has announced that it has designed limited-edition Absolut Vodka bottles made of recycled glass.

The design, dubbed 'Absolut Comeback', aims to promote and visualise the benefits of recycling.

The packaging company implemented the reverse engineering technique to create the bottle's design which uses actual pieces of broken, recycled glass.

'Original Design'

Product designer, John Oczabruk explained, "Because this is a completely original bottle design, we first needed to create a sculpture by attaching pieces of recycled Absolut bottle glass to a 3D print of an Absolut bottle, to maintain the bottle’s iconic look and shape.

"The reverse engineering began by digitally scanning the sculpture into our modelling system, then reconstructing the design to work smoothly in production."

The design was created in conjunction with Ardagh's design teams in the UK, Sweden, and Germany.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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