Beiersdorf has announced that its skincare brand Eucerin has pledged to eliminate packaging leaflets from all products by 2021.
The initiative is expected to save 47 tonnes of paper each year, which is the equivalent of approximately 20 million leaflets.
As of this month, Eucerin will remove package inserts from 80% of its global product portfolio, Beiersdorf added.
Wiebke Maerker-Scheel, senior manager for Derma Sustainability at Beiersdorf, said, “We carefully examined which information on the package inserts is essential, taking into account both legal requirements and consumer interests.
“All relevant information will be retained. However, to save paper, it is to be found on the product packaging or the Eucerin website.”
Eucerin will remove the box from its AtopiControl Balm from September of this year and implement the same for other products in due course.
The move is expected to save an additional 90 tonnes of paper per year by 2025, the company said.
The brand is also testing new carton material for its boxes to further reduce the demand for paper.
Overall, Eucerin has set a target to save around 175 tonnes of paper annually by 2025 compared to 2019.
It also plans to reduce the use of virgin plastics, by including at least 30% recycled plastic in its packaging by 2025.
Global head of Derma Cosmetics, Cornelius Becker, commented, “One of the main goals of our current sustainability agenda is to support a circular economy by reducing the amount of virgin plastic as well as by increasing the recyclability and reusability of our packaging.
"In addition to our packaging, we are also constantly evaluating and further developing our formulas to meet the needs of both our consumers and the environment."
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.