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Packaging And Design

Caught In The 'Loop' - But Are Sustainable Packaging Solutions A Silver Bullet?

As the ‘green wave’ washes across Europe, sustainability and environmentally friendly policies continue to be hot topics on our supermarket shelves.

But as an increasing number brands and retailers look at sustainable packaging solutions, switching to recyclable and compostable materials, there are concerns that some of these may not be feasible alternatives in the long run.

In the most recent issue of ESM, Manfred Tacker, who heads up the packaging and resource management department at the University of Applied Sciences Vienna, noted that companies are making commitments to stop using non-recyclable plastic packaging over the next five to 10 years, however, the technology to achieve this target is not yet available.

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