American multinational food group Kraft Heinz is teaming up with Pulpex to develop a paper-based, renewable, and recyclable bottle made from 100% sustainably sourced wood pulp.
By innovating its ketchup bottle, the group says it will be the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of condiments.
Kraft Heinz And Pulpex Prototype
Kraft Heinz and Pulpex are developing a prototype to test how the cutting-edge innovation could be used for the group's tomato ketchup bottles and other packaging formats in the future.
Pulpex’s current data indicates the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis, Kraft Heinz added.
Once used, they are also expected to be widely and readily recyclable in paper waste streams.
For Kraft Heinz , this collaboration is the latest step in its journey to reduce its environmental footprint.
The move aligns with the group's ambitions to make all packaging globally recyclable, reusable, or compostable by 2025.
It is also an innovation that will help the food group achieve net zero greenhouse gas emissions by 2050.
Kraft Heinz CEO, Miguel Patricio said, "Packaging waste is an industrywide challenge that we must all do our part to address. That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices.
"This new bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably."
In the next step, the companies will conduct a prototype testing to assess its performance before testing with consumers and bringing the bottle to market.
Read More: Kraft Heinz Raises Annual Sales Forecast
More Choice For Consumers
Rashida La Lande, EVP and global general counsel and chief sustainability and corporate affairs officer at Kraft Heinz, added, "We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options."
"We are delighted to work with Kraft Heinz to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration," said Scott Winston, Pulpex CEO.
"We believe that the scope for paper-based packaging is huge, and when global household names like Heinz embrace this type of innovative technology, it’s good news for everyone – consumers and the planet."
The pulp-based bottle would become the newest option available to customers, joining the recyclable glass bottle and plastic bottle, as well as plastic squeeze bottles with 30% recycled content (available only in the EU) and 100% recyclable caps.
© 2022 European Supermarket Magazine – your source for the latest packaging news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.