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L’Oréal Redesigns Elnett Crème de Mousse Container

Published on Sep 27 2016 3:52 PM in Packaging And Design tagged: Packaging / L'oreal / Elnett Crème de Mousse

L’Oréal Redesigns Elnett Crème de Mousse Container

L’Oréal has updated the packaging of its category-leading SKU Elnett Crème de Mousse with the introduction of a dark-golden spray can.

The aerosol product bears a similarity to lotion-containers, according to packaging news source It was developed for the cosmetics giant by Aptar Beauty + Home, which is active in 'North and South America and Asia representing 47 sites located in 17 countries', according to its own website.

In a statement, L’Oréal said, 'As a result of collaboration between L’Oréal and Aptar Beauty + Home, the hair mousse format has been redefined into an exclusive design with superior dispensing functionality'.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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