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Packaging And Design

Rethinking The Role Of Packaging And Labelling

Tony Perrotta and Kim McCann of PA Consulting explore how packaging and labelling transparency can play a role in changing consumer behaviour.

If you’ve ever visited a supermarket in a foreign country and purchased pre-packaged food or other items, you may have noticed that the packaging and labels look different than what you’re used to seeing.

That’s because there’s currently no standard practice when it comes to packaging and labelling around the world. Different regions and companies set different expectations, which often leads to confusion for conscious consumers who increasingly want to know everything about a product, such as where it’s made to what it contains.

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