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Pernod Stocks Drinks Cabinet To Prevent No-Deal Brexit Headache

Published on Jan 31 2019 7:30 AM in Drinks tagged: Trending Posts / Pernod Ricard / Brexit / stockpiling

Pernod Stocks Drinks Cabinet To Prevent No-Deal Brexit Headache

Pernod Ricard has begun shipping extra stocks of some alcoholic drinks between Britain and Continental Europe as part of its contingency plans in case of a no-deal Brexit.

The maker of Chivas Regal whisky in Scotland, Perrier-Jouët champagne in France, and Campo Viejo wine in Spain has taken "progressive" steps in some markets in recent months, a spokesman told Reuters on Wednesday.

With Britain at risk of leaving the European Union without a deal after lawmakers demanded that Prime Minister Theresa May renegotiate an accord with the rest of the bloc, Pernod is not alone in increasing stocks to avoid potential border delays for imports and exports.

Contingency Measures

Last week, L'Oréal said that it was stocking up on cosmetics in Britain, and other firms, including Nestlé, Burberry and Airbus, have also increased stocks ahead of the 29 March Brexit deadline.

"In some markets, we've already done it, in some markets no," the Pernod spokesman said, without giving details on specific brands or markets. "There is no panic. It's just a plan to avoid any disruption of our distribution."

Pernod, which is a major whisky producer in Britain, had not rented any new warehouses to stock mountains of bottles, the spokesman said, adding that the firm hoped that a divorce deal will be agreed between Brussels and London, echoing other makers of Scotch, Britain's biggest food and drink export.  

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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