As price competition across Europe grows, retailers are focusing on new private label strategies to differentiate themselves. PLMA 'World of Private Label', which takes place today and tomorrow (19 and 20 May) in Amsterdam, will focus on where the private label industry goes next.
A recent consumer poll by Nielsen found that perceptions about private label are overwhelmingly favourable in Europe and around the globe.
Two of every three shoppers say that retailer brands offer good value for money and 71 per cent believe that private-label quality has improved over time.
With this in mind, retailers will find plenty of private-label products offering value, quality and innovation at PLMA’s ‘World of Private Label’ Trade Show, taking place over the next two days. The show is expected to attract more than 11,000 buyers and visitors from 115 countries.
There will be more than 3,500 exhibition stands on the trade-show floor, featuring nearly 2,400 exhibitors from 70 countries, including almost 56 national and regional pavilions.
“This year’s trade show, PLMA’s biggest ever, provides a unique opportunity for retailers and manufacturers to work together to capitalise on the growing popularity of private label across Europe,” says Brian Sharoff, PLMA president.
"Retailers with a strong private-label programme can stand out from their competitors.”
A highlight at this year’s show will be the announcement of the winners of PLMA’s second annual International Salute to Excellence Awards. The awards give recognition to outstanding food and non-food private-label products that have been introduced by supermarkets, hypermarkets, discounters, drugstores and specialty stores in the past year.
More than 50 national and international retailers from 22 countries have submitted over 300 products, covering more than 40 categories, for consideration by an international panel of industry experts, including chefs, former retailers, academics, nutritionists, journalists and packaging specialists. The award-winning products will be displayed in PLMA’s Idea Supermarket, where visitors can also see products from retailers across Europe, North and South America, and Asia.
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