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Private Label

Aldi Suisse Introduces Nutri-Score System For Private Label

Aldi Suisse is to roll-out the Nutri-Score system to its private label brands Fresh Cut and Good Choice from the beginning of July.

These brands feature a number of convenience products, such as different varieties of sandwiches, ready-made salads and pre-cooked pasta or meat dishes.

The Nutri-Score labelling will initially be introduced on various salads and ready-made Asian dishes, ahead of its rollout across the entire Fresh Cut and Good Choice range.

The traffic light-based system indicates to consumers how balanced the ingredients of a product are, by the way of a colour scheme. The intention is to promote a balanced diet and provide a system for consumers to choose healthier products.

Nutritional Quality

Aldi was the first retailer in Switzerland to announce the introduction of Nutri-Score last August, as part of its 'actionsanté' initiative, which aims to improve the nutritional quality of ready-to-eat meals and other foods through the promise of voluntary action by companies.

After reducing the amount of sugar in its yoghurt and breakfast cereals in 2017, last year Aldi Suisse took further steps to cut sugar content.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

 

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