Private Label

Carrefour Polska Launches New Vegan Private-Label Range Sensation Vegetal

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Carrefour Polska has expanded its vegan offering with the launch of a new own-brand product range, Sensation Vegetal.

The new brand is aimed at people who lead a healthy lifestyle, care for animal welfare and are looking for plant-based meat alternatives, the retailer noted.

The products sold under the brand are sourced from Polish suppliers and are made with plant-based raw materials.

The Sensation Vegetal range includes four variants of hummus and 10 ready meals and most SKUs have received category A in the Nutri-Score system.

Sensation Vegetal

Katarzyna Zaręba-Tremelet, manager of the product categories group - Fresh Products Private Label and Strategic Projects at Carrefour Polska, said, "We are glad that the offer of meatless products in our stores is constantly expanding as part of our own brand. The Sensation Vegetal line is intended not only for vegans and vegetarians.

"These high-quality products of Polish origin, available at affordable prices, will satisfy the palate of every person who cares about conscious nutrition."

Carrefour Polska already offers a wide range of vegan- and vegetarian-friendly products in its stores.

By the end of 2022, Carrefour plans to offer 30 private-label vegan products, including cold cuts, plant-based drinks, yoghurts and other dairy substitutes, spreads or tofu, the retailer added.

In August of this year, the retailer launched a vegetable beer range in Poland, which it claims is a first of its kind in the country.

© 2022 European Supermarket Magazine – your source for the latest private-label news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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