Continente has boosted its range of organic products with the expansion of its Continente Bio range.
To mark the expansion, the Portuguese supermarket and hypermarket chain has launched a dedicated promotional campaign both in physical stores and online.
The initiative runs until 12 July and consumers are offered direct discounts of up to 25%.
Continente Bio brand products are produced to high quality standards and a rigorous quality control and certification process, the retailer said.
New additions to the Continente Bio range include organic eggs; almond drink; coconut oil; organic tofu; coconut sugar; quinoa; granola with red fruits; whole oat flakes and natural yogurt.
At a time when the Portuguese are increasingly aware of their diet and the impact it has on their health and the environment, the food retailer intends to promote a more sustainable lifestyle, increase consumption of fruit and vegetables, promote seasonal products and reduce food waste.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine