Portugal’s Continente has launched its new 'Triple Zero' yoghurt SKU with no added sugar, fat or artificial sweeteners.
A range of flavours are available across several different yoghurt formats – Raspberry Lychee, Kiwi Apple and Lemon Ginger Cinnamon in liquid yoghurt; Blackberry Raspberry and Pineapple as part of the Continente Equilibrio range; and Strawberry Watermelon and Apricot Rosemary in Continente's standard yoghurt range.
Continente claims to be the only private label with a 'Triple Zero' offer in the yoghurt category.
The Continente Equilíbrio yoghurt range is made only with natural flavours and without artificial colourings, with 0% added sugars, 0% fat, and free of acesulfame K and aspartame.
Continente’s traditional liquid yogurts come in 18 different varieties. Produced in Portugal with fruit pulp, the new recipe will result in a reduction of sugar across its yoghurt range by more than 100 tonnes per year.
According to the retailer, Strawberry, Straciatella and Banana Strawberry are the favourite flavours among customers and have a suggested retail price of €1.32 per 4 x 160 gram tubs.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine