The new range, which it claims is 'nutritionally balanced', is part of the Continente Equilíbrio private-label brand and consists of breakfast cereals, yoghurts, fruit juices and enriched milk.
All the products in the range were developed by Continente's nutrition team and meet the nutritional criteria set out by the company.
The cacao ball cereals and the mango and pumpkin star cereals are sweetened only with fruit, with no added sugars, and feature organic production certification.
The banana strawberry and banana orange cracker yoghurts are made with milk and whipped fruit; free from added sugars, colourings and preservatives; and enriched with calcium and vitamin D.
The juices, made with 80% fruit and 20% water, are available in orange, peach, pineapple, apple and eight other fruit varieties – also without added sugars.
Finally, the semi-skimmed milk SKU contains calcium and vitamins A, D and E, which are important for healthy growth among children, the retailer said.
Consultation With Consumers
According to the head of Continente’s nutrition team, Mayumi Delgado, the product range was developed following consultations and studies conducted with consumers of the Continente Equilíbrio brand.
Delgado explained, "As parents, they challenged us to develop nutritionally balanced products formulated specifically for children, without compromising on taste, and with an attractive packaging, encouraging the little ones to healthier food choices.
"So, we chose the products that kids love most – cereal balls or stars, juice or milk packets for example – and developed nutritionally balanced recipes, but with all the flavour. The products have been tested and approved by more than 500 children."