Private Label

Despar Italia Introduces Premium Frozen Pizza Range

By Branislav Pekic
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Despar Italia Introduces Premium Frozen Pizza Range

Despar Italia has launched a new line of private label frozen pizzas featuring eight different toppings, using selected PDO and PGI ingredients sourced from across Italy.

Four types of pizzas are available under the Despar Premium pizza line: 'Mozzarella di Bufala Campana DOP and sun-dried tomatoes'; 'Grilled vegetables with IGP Calabria Red Onion'; and 'Asiago DOP and Gorgonzola Piccante DOP'; as well as a rustic white pizza, which features a combination of cheese, grilled potatoes, mushrooms and spinach.

For those who prefer more classic flavours, the Despar line also offers a 'Margherita' variety, a 'Mushrooms' variety, as well as 'Tuna & Onions' and 'Spicy Salami' variants.

The new pizzas are available at a suggested retail price of €3.50/piece for Despar Premium pizzas and from €2.79 for Despar pizzas.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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