Despar Italia has launched its own 'classic' 100% Italian sugar brand, in collaboration with Italia Zuccheri, a brand operated by the Coprob cooperative.
With Italian sugar production gradually decreasing, the retailer has chosen to collaborate with Coprob, the only fully Italian supplier in this sector, in order to relaunch national production of sugar.
With this collaboration, Despar Italia wants to valorise the Italian supply chain, guaranteeing quality, Italianness and environmental sustainability.
Some 7,000 companies are involved in the sugar supply chain in Italy.
The cultivation of sugar beets also has advantages from an environmental point of view as it enriches the land for the next crops.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Alessandra Arosio. Click subscribe to sign up to ESM: European Supermarket Magazine.