Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Despar Italia Launches 100% Italian Sugar Brand

Despar Italia has launched its own 'classic' 100% Italian sugar brand, in collaboration with Italia Zuccheri, a brand operated by the Coprob cooperative.

With Italian sugar production gradually decreasing, the retailer has chosen to collaborate with Coprob, the only fully Italian supplier in this sector, in order to relaunch national production of sugar.

With this collaboration, Despar Italia wants to valorise the Italian supply chain, guaranteeing quality, Italianness and environmental sustainability.

Some 7,000 companies are involved in the sugar supply chain in Italy.

The cultivation of sugar beets also has advantages from an environmental point of view as it enriches the land for the next crops.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Alessandra Arosio. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days