dm-Drogerie Markt Austria has launched a new organic private label range aimed at children between three and twelve years.
The Bio Kids range encompasses drinks, snacks, biscuits, granola bars, pasta and tomato sauces, all of which are 100% organic.
The range has gone on sale in 160 selected dm Drogerie Markt stores across Austria.
"In the area of baby food, organic quality has become standard,” commented Petra Gruber, managing director with responsibility for marketing and purchasing at dm-Drogerie Markt
“With Bio Kids, we now also offer organic food for older children, with all products geared towards their specific needs. This enables children to develop an enjoyment of healthy food and food discovery from an early age.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine