Lidl Belgium has added 11 new meat substitute SKUs to its own-brand vegetarian and vegan range.
The new additions comprise seven vegetarian and four vegan products.
In addition, the retailer has also introduced several vegan sandwich spreads.
Lidl spokesperson Isabelle Colbrandt said, “Not only is the demand for veggie products increasing, the demand for vegan is also increasing.
“We want to offer a greater variety in this segment, especially because the customer indicates that they choose a meat substitute every week.”
In the vegan segment, the novelties include falafel balls and cutlets, among others.
The vegetarian offerings include a Tuscan-style carré, a spinach-cheese rondo, a cheese schnitzel, vegetable ball, and mini deluxe burgers.
The products, priced between €1.49 to €3.30, take the total number of meat substitutes offered by the retailer to around 30.
In recent years, Belgium has seen a decline in meat consumption and an increase in the number of vegetarians, vegans, and flexitarians.
According to Ghent-based vegetarian organisation Eva vzw, one in four Belgians under the age of 34 eats a vegetarian diet at least three times a week.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.