Lidl Switzerland has announced that it will expand its Terra Natura range by more than 20%, compared to the previous year.
Under the Terra Natura label, Lidl Switzerland offers indigenous food that meets high environmental and animal welfare requirements.
The food is produced exclusively in Switzerland and in accordance with IP-Suisse standards.
The Terra Natura range includes various products – such as eggs, dairy products, baked goods, and seasonal vegetables – in different categories.
New to the Terra Natura range are red lettuce and an iceberg lettuce, both convenience products and available seasonally.
“Terra Natura producers protect the environment by promoting biodiversity through various programmes and measures,” said Marco Geisser, head of buying at Lidl Switzerland.
“For example, in the production of these items, over 15% of the agricultural land is used to promote biodiversity and the use of pesticides is reduced. With the sale of these products, Lidl Switzerland makes a valuable contribution to the preservation of our nature,” Geisser added.
Lidl Switzerland has reported that sales of organic products grew by 3%, year on year, in 2022 – despite a 2.2% drop in organic food consumption in Switzerland.
Over the past five years, the discount retailer has also managed to quadruple its turnover from organic products.
More than 300 organic products are now available at Lidl stores in Switzerland, which means that more than 10% of all groceries sold by the discounter have organic certification.
Lidl Switzerland also organises four major organic weeks per year, each with more than 100 extra organic products, in addition to what is already available.
© 2023 European Supermarket Magazine – your source for the latest private-label news. Article by Robert McHugh. Click subscribe to sign up to ESM: European Supermarket Magazine.