Migros Launches New V-Love Brand
Swiss retailer Migros has launched the V-Love private label brand, encompassing a range of plant-based and vegetarian foods.
The first V-Love products unveiled include a vegetable-based burger, a vegetable-based roast sausage and a vegetable-based grilled sausage.
All three SKUs were developed by Migros at its in-house production companies, based in Switzerland.
All products are 100% plant-based and certified with the internationally recognised and protected V-label, used to mark vegetarian and vegan products.
The V-Love range will be gradually expanded and will also include dairy substitute products, yoghurts, cheese, snacks, ready-to-eat meals, frozen products and beverages.
In line with growing demand, Migros already offers its customers over 680 certified vegetarian and vegan SKUs in its range, including 500 vegan items.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine