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Private Label

Private Label Gins And White Wines Beat Brands In Taste Test

Private label gins and white wines from Waitrose, Lidl UK and Morrisons comprehensively outshone their branded counterparts in a blind taste test organised by consumer group Which?, the guardian.com reports.

Morrisons’ London Dry Gin (£10.49) was the highest-scoring gin of all, achieving a mark of 80 per cent, while the joint-least-expensive gin, Lidl’s Castelgy London Dry Gin, was second-best with a score of 78 per cent. The best-rated branded gin, Greenalls’ London Dry Gin (£15), was awarded a 77-per-cent mark, though it was only regarded as fourth-best overall.

Asda’s Extra Special Leyda Valley Chilean Sauvignon Blanc, at 79 per cent, was the best-scoring white wine (£5.75); Lidl Cimarosa Sauvignon Blanc 2014 (£5.89), Sainsbury's Taste the Difference Albarino 2013 (£8), and Waitrose Grüner Veltliner Niederösterreich 2014 (£7.99) all scored well in this category.

Red wine was divided into two categories: full-bodied and medium-bodied.

In the former, Waitrose Côtes du Rhône Villages 2013 (£7.39) was judged the best private label wine, closely followed by Sainsbury’s Taste the Difference Chilean Pinot Noir 2013 (£8); in the latter, Waitrose Reserva Carménère 2014 (£7.49) was the highest-scoring private label entry, followed by Lidl Cepa Lebrel Rioja Reserva Premium 2010, £5.49.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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