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Private Label

Selex Sees Private-Label Sales Rise 5.5% To €1.52bn

Italy’s Gruppo Selex reported 5.5% annual sales growth in 2021 to €1.52 billion across its private-label brand portfolio.

As part of its strategy, Gruppo Selex is aiming to maximise synergies across the four brands that account for 90% of turnover, including Selex, Vale, Consilia and Il Gigante.

Around 7,400 SKUs are available from 500 producers, of which more than 95% are of Italian origin.

Last December, the company forecast a turnover of €16.7 billion for its financial year 2021, which would represent 3.1% growth compared to 2020.

Fast-Growing SKUs

The retail group is planning to expand its fast-growing SKU categories – premium fruit and vegetables, an antibiotic-free line, delicatessen, butcher and fishmonger items.

The group also plans to focus efforts on developing a traceable and transparent supply chain, as well as extending packaging certifications – on cocoa, MSC-certified fish, and FSC paper – resulting in the reduction of packaging (-161 tonnes) and waste, the elimination of non-recyclable materials, and their replacement with recycled materials (-769 tonnes of virgin plastic).

Gruppo Selex claims that these changes will not affect the cost of products on the shelves.

As well as in its physical stores, the group's private-label products are also available on the CosìComodo.it e-commerce portal.

Consisting of 18 members, Gruppo Selex is the second-largest player in modern Italian retail distribution.

© 2022 European Supermarket Magazine – your source for the latest private-label news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

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