Spar Austria has announced that it is to launch a new private-label line showcasing local producers on the packaging, as it seeks to promote domestic agriculture.
Five Austrian beekeepers will be the first local producers to feature on a range of honey sold at Spar, Eurospar, and Interspar stores across the country.
The beekeepers are working closely with Spar Austria on launching the new range of honey, which is a 100% regional product sourced from Burgenland, Weinviertel and southern Styria.
The retailer plans to extend the range and showcase many more domestic farmers and producers on its products.
Spar Austria board member, Markus Kaser, said, “At Spar, we emphasise local agriculture. Every day, Austrian farmers achieve great things, often producing the best food in the world in harmony with nature.
“As the largest partner of local agriculture, we would like to support this commitment with the new personalised own-brand line.”
The retailer launched the new range with a honey SKU as it believes that bees are hugely important to agriculture. About one-third of food items, such as vegetables, fruits, nuts, and spices, directly or indirectly depend on pollination, making the task of local beekeepers even more essential.
In Europe, around 4,000 types of vegetables are pollinated by bees, the retailer added.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.