The SPAR Veggie range witnessed sales growth of close to a quarter (24%) in Austria in 2023, compared to the preceding year.
This year, the retailer has teamed up with the international organisation Veganuary to inspire more people to adopt a vegan lifestyle.
Elsewhere, SPAR Austria has invested around €3 million in machines and systems at its TANN meat plants in St Pölten (Lower Austria) and Wernberg (Carinthia).
The facilities commenced the production of meat-free products at the beginning of 2023, allowing the company to expand its vegan offering with new products.
The retailer plans to introduce a vegan meatloaf SKU, previously available on the hot counter.
Last November, SPAR Austria announced that it had banned aspartame from its private-label dairy brands and was nearing the total phase-out of the artificial sweetener from its entire store brand range.
At the time, 99% of its private-label brands were already aspartame-free, with the milk and dairy portfolio having gone 100% aspartame-free since autumn.
Elsewhere, the supervisory board of SPAR Austria appointed Hans K Reisch as the new chief executive of SPAR AG in November 2023.
Reisch will serve as the chairperson of the company’s management board, which includes three senior executives – Markus Kaser, Paul Klotz and Marcus Wild – the retailer added.