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Private Label

Waitrose Introduces Christmas Sandwich Range

UK retailer Waitrose is introducing six new seasonal sandwiches to its food-to-go range ahead of the Christmas period.

The supermarket chain says that its Christmas Good To Go private label range has doubled this year, with new 'festive twists' on some of its popular products.

Christmas Classics

The new seasonal range includes Wensleydale and roasted winter vegetable sandwich, 'pigs under blankets' sausage and cranberry sandwich, Christmas spiced falafel flatbread, spiced king prawn cocktail sandwich, brie and grape sandwich, and duck and blackberry chutney wrap.

The retailer has also introduced a festive beverage to its lunch range, with a new spiced apple and cranberry drink, which can be served hot or cold.

The Christmas sandwich range will be available in Waitrose stores from 8 November, with products priced between £2.95 and £3.75.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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