Albert Heijn Trials Nutri-Score Labelling Initiative

By Dayeeta Das
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Albert Heijn Trials Nutri-Score Labelling Initiative

Dutch retailer Albert Heijn has announced the start of a new product labelling trial using the Nutri-Score logo.

The trial will last six weeks until 25 June, during which time the Ahold Delhaize-owned banner will place the logo, which is aimed at encouraging consumers to make healthy shopping choices, on approximately 2,000 SKUs on its website.

Making Choices

The trial is aimed at determining whether customers will select products based on their Nutri-Score, by assessing the information available and adjusting their purchases accordingly.

Product categories onto which the logo will be placed include soft drinks, juices, syrups, and both fresh and long-life dairy products.

The supermarket chain recently announced that it achieved its 2018 goal to remove a billion sugar cubes from its private label range by the end of 2020.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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