German discounter Aldi has announced that it has been planting oaks, firs, copper beech, sycamore maple, larches, pines and wild cherries in Sauerland since October of this year.
The retailer aims to plant approximately 55,000 trees on an area that is equivalent of almost forty football pitches (23 hectares).
The move follows on from a special reforestation project for the region announced by the company last year.
Aldi launched GLOBALG.A.P. certified ‘Klima-Nordmänner’ firs for Christmas in 2021 and pledged to create one square metre of new mixed forest for each tree sold.
The reforestation project is focusing on forest areas that have suffered severely from bark beetle infestation.
Sustainable Christmas Tree
The discounter will offer ‘Klima-Nordmänner’ firs this year again in Aldi Nord stores from 8 December and Aldi Süd outlets from 5 December.
Trees sized between 150 to 175cm are priced at €14.99, while those between 175 to 200cm are available for €19.99.
The proceeds from the sales of each tree will be used by the retailer to plant one square metre of mixed climate forest in Sauerland, which will not be cut down for at least 100 years.
Elsewhere, Germans shoppers snapped up smartphones, Christmas decorations, sweaters and other knitwear, jewellery and gift vouchers in a pick-up in shopping over the Black Friday weekend, retailers said.
Retailers across Europe fear the overall Christmas trading season could be the worst in at least a decade as shoppers cut back, hit by double-digit inflation and soaring energy bills.
© 2022 European Supermarket Magazine. Article by Dayeeta Das. For more retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.