Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Auchan Retail France Launches New Brand Campaign

Auchan Retail France has launched its new brand campaign in the form of a 90-second video highlighting the retailer's commitment towards its customers, partners, and employees.

It is an important part of the company’s vision towards becoming a 'phygital' and omnichannel retailer.

The video also marks the beginning of a 125-day campaign at the retailer entitled ‘The 125 Days of Auchan.’

First-Half Results

In September of this year, the retailer reported a 0.5% decrease in revenue of €25.7 billion, and a 14.0% decline in EBITDA in its first-half results.

The company had also reiterated that it will focus on convenience outlets and simplifying its portfolio of banners, and continue to move ahead on its transformation plan, Vision 2025.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days