Auchan Retail France has launched its new brand campaign in the form of a 90-second video highlighting the retailer's commitment towards its customers, partners, and employees.
It is an important part of the company’s vision towards becoming a 'phygital' and omnichannel retailer.
The video also marks the beginning of a 125-day campaign at the retailer entitled ‘The 125 Days of Auchan.’
In September of this year, the retailer reported a 0.5% decrease in revenue of €25.7 billion, and a 14.0% decline in EBITDA in its first-half results.
The company had also reiterated that it will focus on convenience outlets and simplifying its portfolio of banners, and continue to move ahead on its transformation plan, Vision 2025.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.