DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Auchan Retail France Launches New Brand Campaign

By Dayeeta Das
Share this article
Auchan Retail France Launches New Brand Campaign

Auchan Retail France has launched its new brand campaign in the form of a 90-second video highlighting the retailer's commitment towards its customers, partners, and employees.

It is an important part of the company’s vision towards becoming a 'phygital' and omnichannel retailer.

The video also marks the beginning of a 125-day campaign at the retailer entitled ‘The 125 Days of Auchan.’

First-Half Results

In September of this year, the retailer reported a 0.5% decrease in revenue of €25.7 billion, and a 14.0% decline in EBITDA in its first-half results.

The company had also reiterated that it will focus on convenience outlets and simplifying its portfolio of banners, and continue to move ahead on its transformation plan, Vision 2025.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.