Auchan Retail Launches New Drugstore Concept In Russia

By Steve Wynne-Jones
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Auchan Retail Launches New Drugstore Concept In Russia

Auchan Retail has announced the launch of 'Lillapois Beauty', a new drugstore concept, in Russia.

The concept was first introduced in Italy in 2014, and has been adapted for the Russian market.

The store is 200 square metres in size and features around 7,500 SKUs.

At the in-store 'Make-Up Studio',  a professional make-up artist gives make-up lessons to customers and discloses advice as to how to use in-store products.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.

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