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Retail

Majority Of Austrians 'Would Like To Eat Healthier', Survey Finds

By Dayeeta Das
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Majority Of Austrians 'Would Like To Eat Healthier', Survey Finds

A survey undertaken by Austrian retailer Billa has found that 60% of Austrians would like to eat healthier.

Some 83% of those surveyed believe that a conscious diet contributes significantly to a healthy body and fit mind, according to the retailer.

Austrian Eating Habits

For people in Austria, healthy nutrition primarily means eating lots of fruit and vegetables (69%), cooking for yourself (58%), and paying attention to balance and variety (56%), the survey found.

Regional foods (43%), vitamins (42%), few additives such as flavour enhancers or preservatives (38%), and low-sugar foods (37%) also play their part, respondents noted.

Meat from certified animal welfare sources (30%) and organic food (27%) are also considered important for a healthy diet.

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Almost a quarter (22%) of Austrians are convinced that 'no' or 'less' meat should be consumed.

Consumer Expectations

Billa also found that people associate certain expectations with a conscious diet, with more than two thirds (68%) of those surveyed hoping for positive effects on their health if they eat a balanced and conscious diet, 60% expect a better immune system, 55% weight loss, and 35% longer life.

"We at Billa would like to support Austrians in their individual diet as best as possible and offer them a daily fresh variety of healthy and varied foods," commented Elke Wilgmann, consumer board member at Billa.

"That's why we're currently putting a special focus on healthy enjoyment with our 'Good Food' campaign and are emphasising factors such as regionality, animal welfare, organic origin, and sustainability.

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Attention To Diet

Other results from the Billa survey showed that a quarter (26%) of Austrians have been paying more attention to their diet since the beginning of the COVID-19 pandemic, with 46% deliberately reducing their consumption of animal products, including meat, in recent years.

Some 31% say that it makes them feel physically better and 22% think that plant-based product alternatives taste as good as classic meat and sausage products.

Read More: Billa Calls For Mandatory Animal Husbandry Labelling

© 2022 European Supermarket Magazine – your source for the latest Retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.

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