Carrefour Boosts Organic Proposition With Bioazur Acquisition
Carrefour has increased its presence in the organic products category with the acquisition of Bioazur by its subsidiary So.bio.
Bioazur is a network of five specialist organic stores located in the southwest of France, in Albi, Castres, Rodez, Gaillac and Revel.
"The So.bio and Bioazur brands complement each other perfectly, in terms of geographic location and know-how, enabling Carrefour to pursue its strategic ambition aimed at becoming a major and recognised player in specialised organic distribution," commented Benoit Soury, organic market director at Carrefour.
The move follows Carrefour's acquisition of the So.bio chain in 2019, with the So.bio network now boasting 22 stores, up from eight at the time of acquisition.
Carrefour is confident that it will operate 30 So.bio stores by the end of 2020.
"The takeover of the Bioazur stores by So.bio will enable the sustainability of the work accomplished by the company's employees and managers to benefit from the synergies arising from this merger," said Régis Seisson, founder and manager of Bioazur.
Carrefour is confident that the acquisition will be completed in the coming weeks.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.