Carrefour Polska has announced it is to expand its OUTLET in-store concept, which it tested last autumn, promising customers a wide selection of non-food products at attractive prices.
OUTLET zones have received favourable customer reviews in testing, and three such zones have been introduced at new hypermarkets in Warsaw and Łódź.
About The Concept
The OUTLET concept is a specially-marked zone in Carrefour Polska hypermarkets, where a wide range of industrial products in various categories are available, including home furnishings, decorations, sports, toys, and electronics/household appliances.
Products in the section are conveniently grouped according to specific price points – up to PLN 5, PLN 10 and PLN 15 – while customers can also find a 'bargain zone' which features various offers.
The OUTLET zone test was carried out in autumn 2020 in Carrefour stores in Park Handlowy Zakopianka in Kraków, CH Atrium Targówek in Warsaw, and Galeria Morena in Gdańsk.
Meeting Consumer Needs
The trial demonstrated that the concept met the expectations of the group's customers, who are looking for favourable shopping opportunities and appreciate both competitive prices offered and the wide availability of goods on sale, Carrefour Polska said in a statement.
In recent days, three new hypermarkets have been added to the portfolio of stores in which OUTLET zones operate – in Galeria Wileńska in Warsaw, at ul. Targowa 72, in the Bemowo district of Warsaw, at ul. Powstańców Śląskich 126, and also in Łódź, at ul. Szparagowa 7.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.