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Retail

Carrefour To Digitise Paper Catalogues In Paris And Lyon

Carrefour has announced that it will end the distribution of paper catalogues in its Paris and Lyon stores, starting 17 January 2022.

The retailer has been experimenting with getting rid of its paper catalogues for its Lille and Soyaux hypermarkets since June, and for its Market supermarkets in Lons-le-Saunier and Rognac since August.

It is now going even further in its drive to tackle paper waste by ending the distribution of its catalogues in the Paris and the Lyon area.

Paper Catalogues

Over the next two months, customers can opt for email, SMS, or WhatsApp for receiving their catalogue by visiting carrefour.fr/defi-catalogue and stating their preference.

If some customers still want to receive the paper version of the catalogue, they will be able to say so, and Carrefour will send it to them by post.

The catalogues are also available on YouTube and Facebook.

Paper Waste

The new initiative is being rolled out to all Carrefour hypermarkets and Carrefour Market supermarkets in these two cities, comprising a total of 35 stores, and has the potential to save nearly 1,000 tonnes of paper annually.

Elodie Perthuisot, the Carrefour Group's executive director of e-commerce, data, and digital transformation, said, "This is very much in line with Carrefour's desire to stop catalogues getting lost when they are anonymously distributed – far too many of them go straight to the bin. We're going to prevent them this wastage by gradually extending this scheme across the whole of France."

According to the ADEME (France’s environment and energy management agency), 42% of consumers see paper catalogues as a form of waste.

Carrefour had already gone some way towards preventing this wastage by using paper from sustainably-managed forests, recycled seven times on average, for its catalogues.

Elsewhere, Auchan recently stepped up its fight against paper waste by announcing the introduction of digital flyers for communicating prices and promotional offers.

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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