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Coop Alleanza 3.0 Boosts Presence in Southern Italy

By Branislav Pekic
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Italian retail cooperative Coop Alleanza 3.0 has signed a franchising deal that will enable it to expand its presence in the Puglia and Basilicata regions.

The agreement, with Barletta-based Tatò Paride, will result in 110 supermarkets changing their banner from Sigma to Coop Alleanza 3.0.

This process that should be concluded by March and involve all the provinces in Puglia and the municipality of Matera.


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