Danish retail group Dagrofa has announced that its Let-Køb grocery chain has unveiled a new logo.
The plan to redesign the grocery chain's visual identity was presented at its annual grocery meeting in Thise this year.
The Let-Køb outlet in Thise was the first store in the chain to have implemented the new signage, Dagrofa said in its statement.
By 2021, the company plans to roll out the new logo in all stores.
Commenting on the new logo, chain director of Spar, Min Købmand and Let-Køb, said, "With the new logo and the relaunch of our visual identity, I am convinced that customers will positively acknowledge and at the same time we hope that our merchants feel even better supported in driving growth to our stores."
The company is also focussing on adding new products in the convenience category in line with increasing demands from consumers.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.