Despite Price Barrier, Healthy Snacking On The Rise: Study

By Dayeeta Das
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Despite Price Barrier, Healthy Snacking On The Rise: Study

A majority of UK consumers are choosing healthy options when selecting snacks, according to the Healthy Snacking Report 2018 by HIM – a leading shopper insights agency within convenience, wholesale and high street channels.

Around 55% of the respondents said they purchased healthy snacks, while 46% found the products to be too expensive.

Research and insights director at HIM, Val Kirillovs, said, “Price is key to growth.[...] Retailers and suppliers need to communicate a clear value for money message in order to maximise sales.”

More than 1,500 online shoppers were interviewed for the study, which involved 27 different retailers, six retail channels and 35 brands.

New Snacking Trends

The report provides detailed insights into the competitive landscape of the healthy snacking category, and a comprehensive analysis of shopper trends that are impacting growth.


"Shoppers are choosing to eat healthier snacks more often than unhealthy snacks and suppliers and retailers need to be aware of this shift in behaviour and act fast in order to capitalise on the opportunities,” Kirillovs added.

It also focuses on identifying healthy snacking shoppers, understanding their perception of healthy eating, and tracking down recognisable brands.

In September of this year, a report by Nielsen revealed that around 40% of shoppers expected to pay a premium for healthy and functional snacks, indicating a change in shopping trends.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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