German retailer Edeka has launched its first organic supermarket - Naturkind - in Hamburg-Altona.
The supermarket offers a range of fresh regional and seasonal organic food items, and is equipped with serving counters for meat, sausage, and cheese.
Store owner, Benjamin Hirche, said, "In addition to the service counters, the Naturkind organic specialty store also [houses] a milk filling station, juicer, salad bar and [offers] an extensive range of unpackaged goods."
The store, with a 500 square-meter sales area, offers around 7,000 items. It is operated by 15 employees and one apprentice.
Transparent Products
The supermarket also shares information about the origin of items and initiatives taken to reduce its ecological footprint.
Information on product origin, production methods or the special status of certain items is provided on the store shelves, and fresh counters, the retailer said.
Commenting on the launch, managing director of Edeka Nord, Stefan Giese, said, "Many interested consumers are buying specifically into the specialist market. Therefore, we are convinced that Naturkind can reach a new customer base."
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
