Eight Start-Ups To Join Iceland's Innovation Lab

By Dayeeta Das
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Eight Start-Ups To Join Iceland's Innovation Lab

Frozen-food retailer Iceland has selected eight tech start-ups to join its innovation lab for a nine-week programme.

It will allow the start-ups to access Iceland’s resources while developing their ideas. They will also be mentored by industry experts.

The accelerator programme is run in association with applied corporate innovation specialist L Marks.

Innovative Solutions

The start-ups will focus on developing a wide range of solutions aimed at addressing challenges in areas concerning seamless customer experience, supply chain optimisation, in-store processes, and sustainability.

Tarsem Dhaliwal, Iceland Foods’ chief operating officer, said, "After a comprehensive selection process that saw applications from across the globe, we have selected eight exciting suppliers.


"We’re looking forward to working with some of the best and brightest talent from the start-up world, developing solutions that will benefit Iceland and our customers," Dhaliwal added.

The Participants

The eight companies that will be part of the Innovation Lab include Exactly, How Do I?, GreenJinn, Intelligent Replenishment, Locpin, Valentis, Wasteless and Wiseshelf.

Valentis offers sustainable solutions in food packaging through its biodegradable, tailor-made coatings and compounds.

How Do I? employs contactless mobile technology to help users create and share their own step-by-step video-learning content.


GreenJinn bridges the gap between online and offline shopping experience by using technology to offer customers personalised deals based on data collected from their online shopping baskets.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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